What Is 'Reclaim by Design™'? An Introduction to the Three Pillars

January 5, 2025 • by Samuel Holley


We live in a world that is constantly trying to dictate our reality. Our time is fragmented by endless notifications. Our focus is shattered by a firehose of information. And our personal stories can feel lost in the noise of algorithms that tell us who we should be.

We are living in a state of reaction, constantly managing a system that was not designed with our well-being in mind.

"Reclaim by Design™" is the antidote. It is a philosophy and a framework for moving from a life of passive reaction to one of conscious, intentional design. It is built on the belief that we can, and must, use the powerful tools at our disposal to reclaim the three most valuable resources we possess: our time, our focus, and our story and purpose.

Pillar 1: Reclaim Your Time

Your time is not a renewable resource. Yet, so much of it is consumed by low-value, repetitive tasks—administrative drag, endless emails, the busywork that keeps you from your real work. Reclaiming your time means using intelligent automation and strategic systems to identify and eliminate these tasks. This isn't about optimizing for the sake of more productivity; it's about liberating your energy so you can reinvest it in what truly matters: deep work, creative pursuits, relationships, and rest.

Pillar 2: Reclaim Your Focus

In the modern world, attention is currency, and we are all going bankrupt. Reclaiming your focus means transforming your relationship with information. It involves using technology not just as a source of more data, but as a strategic partner to cut through the noise, clarify your highest-leverage priorities, and protect your cognitive space. It’s about designing an information environment that turns overwhelming complexity into actionable clarity, allowing you to make better decisions and concentrate on the work that moves the needle.

Pillar 3: Reclaim Your Voice

This is the deepest and most crucial pillar. In the age of AI and social media, the greatest risk is allowing your purpose, your values, and your voice to be shaped by external forces. Reclaiming your voice means using technology not just for efficiency, but as a cognitive partner to explore, articulate, and amplify your unique insights and narrative. It is the conscious act of ensuring that technology serves your authentic purpose, not the other way around. It is the ultimate act of self-authorship.

These three pillars are not separate goals; they are an integrated system for a new way of being. By reclaiming our time, we create the space to find our focus. By reclaiming our focus, we gain the clarity to define our own story and live our purpose. This is the work of designing a life that is not just productive, but resonant, authentic, and truly our own.

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